Leveraging the Facebook brand and infrastructure has definitely allowed Facebook Messenger to grow and become a beast in its own right. As of October 2018, Facebook Messenger has 1.3 Billion users, 200 Million users under the leader WhatsApp and roughly 300 million more users than Instagram. This was a major move from Facebook both from a user experience and monetising standpoints. In early 2018, Facebook allows AI applications and messenger bots to access the app to interact with users. Another major feature introduced in that year was the augmented reality effects to photos and videos. In 2017, the Instant Games feature was fully rolled out and Facebook Story was introduced together with reactions and mentions. But Facebook Messenger gave its users much more depth and value through features like secret conversations, released in 2016, where users can further encrypt their messages and even self-destruct their messages after being seen by the other user by a time you specify. Today, users can interact through standard features like voice and video calls, sending messages, photos, videos, stickers, audio, files and react to other users' messages. Since then, the messaging app has introduced a series of upgrades and features making one of the most popular messaging apps ever. In this article, I want to share with business leaders and marketers my thoughts on how to leverage this and how to capitalise on an interesting move by Facebook.īut first, let’s talk about how we got here.Īccording to Wikipedia, Facebook introduced messenger originally named as Facebook Chat back in 2008 which was revamped in 2011 with standalone apps in iOS and Android. We recently heard the news of Facebook’s plan to integrate and merge all of their 3 powerful apps to create the world’s biggest messaging platform – by sheer size and usage.
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